As the latest generation of display devices, full-color LED electronic displays have gradually entered a period of fierce competition and mature markets after years of development. The birth of smart phones has made intelligent products popular. Intelligence and environmental protection become the future development trend.
The LED display application field has broad prospects, but the industry concentration is not high, the market share is relatively scattered, and new competitors are constantly pouring in, and the market presents a homogeneous competition pattern. In recent years, with the listing of several domestic large-scale enterprises, the competition of conventional LED display products has been particularly exciting, especially in the Pearl River Delta region, which is at the forefront of the industry. Withdrew from the market one after another. What follows is the sensitive and tense financial topic of the entire industry. Since the bankruptcy of several companies involved many suppliers' payment problems, the phenomenon of layered payment in the past has become more and more tense to the nerves of companies, and companies that are on the cusp of the storm are likely to be suppressed by the risk of multi-angle debt.
After 2010, the price of full-color LED screens has plummeted. On the one hand, it benefits from technological progress and large-scale production. On the other hand, due to the increasing pressure of competition, companies have to reduce prices to expand sales. According to industry data, the price reduction of LED full-color display products in 2012 was about 15%-30%, and some products were higher than 50%. The direct impact of the decline in product prices is that the profits of enterprises are severely compressed, and it is a common problem in the financial statements of enterprises in recent years that growth does not increase income.
In order to find products with higher profit points, LED display companies have taken great pains. Differentiated and intelligent emerging fields and products are gradually being discovered and developed. For example, various special-shaped display products not only have not been impacted by the market, but also have swept the world in the stage performance market. Redio and other companies that are good at special-shaped display screens are wise to protect themselves, but can steadily expand their scale and influence. The preference of digital control cities for urban traffic induction display screens has given birth to the development of LED intelligent traffic display screens in my country. The field of intelligent traffic display screens is also one of the subdivisions in which the LED industry has always maintained a relatively high profit; by high-density small-pitch LED display The LED super TV extended from the screen is also in the limelight, which once helped the stock price limit of related companies; the 3D naked-eye display screen is undoubtedly a new product that is expected in the second half of the year, and the intelligent LED display screen is used in KFC, McDonald's It is refreshing to wait for the national chain industry. In short, when conventional LED displays compete for prices, high-end intelligent LED displays are obviously more profitable.
Smart Display Application Market Segmentation
Transportation
Intelligent traffic display is a subdivision of the LED display industry, and it is also an area where intelligent display has developed earlier and is more mature. Of course, intelligent traffic display is not just the intelligence of LED display, but integrates high-tech industries such as digital integration, image, logistics, information positioning, etc. Urban intelligent traffic LED display includes intelligent bus system, traffic guidance screen, electronic information bar and so on.
As the pressure on the urban traffic system increases, intelligent traffic guidance becomes urgent and necessary. Especially in large cities in my country, such as Beijing, Shanghai, Wuhan, Guangzhou, Shenzhen and other places, the total number of daily trips by residents exceeds 20 million, and the operating speed of many public transport vehicles has dropped from the previous 12-14 kilometers per hour to the current common 4 to 10 kilometers, urban traffic pressure is increasingly prominent. During holidays, the flow of people and vehicles is undoubtedly not the most annoying topic of urban travel. During the National Day this year, several cities across the country are vigorously developing intelligent traffic guidance screens. For example, Nanchang added 20 new traffic guidance screens, and the content displayed on the new guidance screens is more practical, such as prompting traffic accidents on a certain road section. detour and so on. The modern urban bus electronic stop sign is another important display window of the intelligent LED display. This kind of bus intelligent electronic stop sign uses the GPS global positioning system on the bus to receive and release the bus operation information through the server group of the bus information management center and the wireless data transmission network. During the waiting process, the public can know in advance the location of the bus they want to take through the LED announcement screen of the electronic stop sign, how many stops it takes, and how far it is to reach the station. At the same time, the smart electronic stop sign can also broadcast weather information, travel Reference and other service information; watch current political news, entertainment programs, advertising promotions and other videos in real time through the LCD screen of the electronic stop sign, so as to truly realize the realm of knowing the travel and waiting for the bus without being boring.
monitoring Center
In addition to reflecting the intelligence of LED display in the field of transportation, it also has great achievements in the field of monitoring.
The indoor monitoring display is an integral part of the closed-circuit monitoring system (cctv). Only with the display of the monitoring display can we watch the images sent by the front end. As an indispensable terminal device for video surveillance, indoor surveillance monitors act as the "eyes" of surveillance personnel, and also play a key role in post-mortem investigations. The main reason for the application of LED display screens in indoor monitoring systems is that the technological breakthrough and development of high-density small-pitch LED display screens in the past two years have impacted indoor DLP, PDP, LCD and other display devices. Compared with traditional DLP, LCD and other displays, the biggest advantage of high-density small-pitch LED display is high-definition perfect display, adjustable screen brightness and completely seamless splicing.
The application of indoor display screens heralds the progress of display screen technology. Small-pitch display screens can better expand the application field and better solve the shortcomings of display screens.
